Tuesday, December 7, 2010

My target audience and the main gap in the market

As part of my research I have found some of the leading magazine publishers in the UK. If the magazine i was creating was gig to be pitched i would want to know who would be the best company for advertising and distributing my magazine in the correct way

  • KERRANG- Bauer (H) Publishing
  • NME / Uncut- IPC Media
  • MOJO- Bauer (H) Publishing
  • Rolling Stone- Straight Arrow Publishing Co. Inc
After researching various magazines i found these four magazine and their publishers. Each Publisher has had major success with each of their magazines. These are a few of the biggest music magazines being sold currently in the UK but none of them focus mainly on an indie audience. They suite an audience with more of an eclectic taste in music, which leads me to assume that their are no major indie magazines that I would have to compete with in the current market. The most likely company that wold be willing to endorse and distribute my magazine would most likely be IPC media. They currently have only two mainstream music magazines and both are very eclectic and have a very wide audience, my indie mag is very unique and has a very strong audience as well as a strong selling point

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