Evaluation

Jack Hutchins Foundation Portfolio Media

This is my final evaluation for my magazine

Magazine font and design

Using the typewriter font which i found online http://www.urbanfonts.com/fonts/typewriter-fonts.htm.  I decided it fit best for the audience that i wanted to read my magazine. Preferably however i need a font that can be easy to read and which, if covered up by an image as so many magazines tend to do, it must be recognisable to the audience.

Magazine names - Which to choose?

For my magazine obviously ot has to have  specific name and design that stands out from all of its competitors.

As an indie rock magazine i have chosen a verity of names that I fell can represent my magazine in the indie scene.

RAIDER
RAY - DAR
RD
R
FRENZY
INdie


After asking a verity of people the most popular choice was Raider. The reason i chose raider is because I think it represents the forward thing, and the vividness of the Indie and alternative culture. Raider is very unique and their are no other music magazine by the name.
Now that i have chosen my magazine names i need to create a specific font for it.

Most magazines have a classic font about their magazine name such as 'Q' and 'NME'. My magazine hags to stand out from both of these.

From the results of the questionaiire that I gave to 20 people I have a rough idea of who my general audience are.

RESULTS

      I questionnaired 11 girls and 9 boys, all of whom are between the ages of 17 -  18. This is the age of which i would like my proffered audience to be at. 

£3 - £3.50 was the most common answers for this questions. along side this i have conducted research most high end music magazines around the retail price of £3.50 - £4 my magazine will most probably be retailed at around £3.50

From the Twenty students that i asked, the majority of them would prefer to read an indie/alternative magazine, this is mostly because they feel that they have more of a verity of artist, this was also a reason for the students that voted for the R&B category. 

Their was defiantly a significant correlation between people who listened to a type of music and who would read a magazine about their preferred genre.  Overall indie/Alternative was the most common choice who made me feel curtain that the indie/alternative magazine would be the best choice for me.

The students who filled out these questionnaires  are close to my age because i feel, being in the same age gap as them i will be able to focus on what they want as they are my preferred audience for this task. i would be the target audience for this specific magazine

My target audience and the main gap in the market

As part of my research I have found some of the leading magazine publishers in the UK. If the magazine i was creating was gig to be pitched i would want to know who would be the best company for advertising and distributing my magazine in the correct way

• KERRANG- Bauer (H) Publishing
• NME / Uncut- IPC Media
• MOJO- Bauer (H) Publishing
• Rolling Stone- Straight Arrow Publishing Co. Inc

After researching various magazines i found these four magazine and their publishers. Each Publisher has had major success with each of their magazines. These are a few of the biggest music magazines being sold currently in the UK but none of them focus mainly on an indie audience. They suite an audience with more of an eclectic taste in music, which leads me to assume that their are no major indie magazines that I would have to compete with in the current market. The most likely company that wold be willing to endorse and distribute my magazine would most likely be IPC media. They currently have only two mainstream music magazines and both are very eclectic and have a very wide audience, my indie mag is very unique and has a very strong audience as well as a strong selling point

Music magazine questionnaire